Most PPC agencies send you traffic. We send you homeowners who need a tree removed — not people who clicked by accident. Tree service ads managed by people who only work in this industry.
Free audit — no obligation, no pressure
Most tree companies run one or the other. The ones that run both dominate the top of the page — above organic results, above Maps, above everyone else.
LSAs appear at the very top of Google — above everything including regular paid search ads. You pay only when a homeowner calls you directly through the ad. Google verifies your license and insurance first, and you get the "Google Guaranteed" badge that dramatically increases click rate.
For tree service, LSA is the highest-converting paid channel available. The leads are pre-qualified by intent — someone who calls from an LSA is looking to book, not browse.
Pay Per CallSearch ads target specific keywords — "tree removal [city]," "emergency tree service," "stump grinding near me" — and show your ad to homeowners at the exact moment they're searching for what you offer. We build negative keyword lists that block irrelevant clicks so your budget goes to real prospects.
We write ad copy specific to tree service, not generic contractor language. Emergency vs routine removal, residential vs commercial, removal vs trimming — each campaign is structured to match the searcher's intent.
High Intent TargetingSetup, management, optimization, and reporting — you do not touch the dashboard unless you want to.
We handle the full Google Local Services Ads setup — business verification, license and insurance submission, service area configuration, and Google Guarantee badge application. Most companies fail at this step because the process is tedious. We do it correctly the first time.
Our tree service keyword library is built from years of industry-specific campaigns. We know which queries convert (emergency removal, tree down on house, large tree removal cost) and which waste budget (DIY guides, landscaping, fruit tree care). Negative lists are built before the first dollar is spent.
We write ads that speak the language homeowners use when they need a tree removed — not generic contractor copy. Emergency availability, free estimates, ISA certification, response time — every ad is written to convert the specific intent behind the query that triggered it.
We target your actual service area — the cities and zip codes where your crews work — not a broad radius that wastes spend on calls you can't service. Competitor-heavy areas get higher bids; outlying areas get reduced spend. Budget follows opportunity.
Weekly bid reviews during the first 90 days, monthly after stabilization. We optimize for cost per call, not cost per click. Emergency removal keywords get aggressive bids during storm season. Seasonal adjustments keep your budget efficient year-round.
A clear report covering calls generated, cost per call, which keywords and ads performed, budget spent, and recommended adjustments. Not a screenshot of a dashboard — an actual explanation of what happened and what we're changing next month.
A general PPC agency runs tree service ads using the same framework they use for plumbers and roofers. They don't know that "tree trimming" converts at half the rate of "tree removal" — or that emergency storm calls during the right season are worth triple the normal bid.
Our keyword intelligence comes from running tree service campaigns specifically. The negative keyword lists alone — terms that look relevant but convert at zero — save most clients hundreds of dollars per month in wasted spend from day one.
From first call to first lead — a clear sequence with no black boxes.
We review your current setup, service area, and competitive landscape. We identify the highest-intent queries in your market and map the budget to where calls actually come from.
LSA setup and verification, Search campaign structure, ad copy, keyword lists, negative lists, geo targeting, and bid strategy — all built before anything goes live.
Campaigns go live with close monitoring for the first two weeks. We adjust bids, pause underperforming keywords, and refine targeting based on actual call data.
Monthly bid reviews, negative keyword additions, ad copy testing, and budget reallocation toward what's generating calls at the lowest cost.