🎯 Lead Generation

Put Your Tree Company in Front of Homeowners Searching Right Now.

While organic SEO builds long-term visibility, lead generation campaigns put you at the top of search results the moment homeowners need tree work — storm damage, emergency removal, spring trimming season.

Free strategy call · No commitment · Tree companies only

Google Local Services Ads setup
Pay only for real tree service leads
Seasonal campaign management
Live Lead Feed
Active
🔥

Storm damage removal — Meridian, ID

Just now · Emergency call · Requested callback

$1,800+

Tree removal + stump grinding — Boise

12 min ago · 3 trees · Requesting estimate

$2,400+
🌱

Annual tree trimming — Eagle, ID

34 min ago · 5 trees · Spring cleanup

$750+

Hazardous tree assessment — Nampa

1 hr ago · Leaning oak near house

$1,200+
Google Local Services Ads — pay per verified lead
Google Search Ads for high-intent keywords
Seasonal campaigns — storm season, spring, fall cleanup
Monthly reporting on cost per lead and job value
What's Included

Two Lead Channels That Work Together

We run Google Local Services Ads and Google Search Ads simultaneously — capturing leads at every stage of intent.

Google Local Services Ads

The Google Guaranteed badge puts you at the very top of search results — above regular ads and organic results. You pay per lead, not per click. We handle setup, verification, and ongoing management.

🔍

Google Search Ads

Targeted search ads for high-intent keywords like "emergency tree removal [city]" and "tree service near me." We manage bids, negative keywords, and ad copy — calibrated specifically for tree service search patterns.

🌧️

Seasonal Campaign Strategy

Tree lead volume spikes after storms, in spring, and in fall. We ramp up budgets and launch specific campaigns around these windows — so you capture leads when homeowners are most ready to call.

📞

Call Tracking & Recording

Every lead tracked back to its source — which keyword, which ad, which campaign. Call recordings available so you can review how leads are handled and improve close rates over time.

🏙️

Service Area Targeting

Ads targeted precisely to your service area — down to zip codes. We exclude areas you don't serve and weight budget toward your highest-value neighborhoods and job types.

📊

Monthly Lead Report

Cost per lead, lead volume by service type, close rate tracking, and campaign performance — a clear picture of ROI without having to interpret a dashboard yourself.

LSA vs Search Ads

Why We Run Both — Not Just One.

Google Local Services Ads and Google Search Ads serve different moments in the buying journey. LSAs capture homeowners with urgent, immediate needs — the "I need a tree down today" call. Search Ads capture homeowners earlier in the process — "how much does tree removal cost?" — and nurture them toward booking.

Running both channels together produces more leads at a lower blended cost per lead than either channel alone.

  • LSA leads are pre-screened — Google only charges for legitimate tree service inquiries
  • Search Ads capture high-value keywords LSAs don't cover
  • Combined approach fills your schedule during both peak and slow seasons
  • Budget split optimized monthly based on which channel is performing
Talk About Lead Gen →
$45–85
Typical cost per verified tree service lead via LSA
3x
Average return on ad spend for tree service Google Ads
24hrs
To launch your first campaign after kickoff
$0
Setup fees — management fee covers campaign build
The Process

Up and Running in 24–48 Hours

1

Strategy Call

We review your service area, job types, budget, and seasonality. You tell us your highest-value services — we build the campaign around them.

2

Campaign Build

LSA profile set up or optimized, Search Ads built with tree-specific keywords, negative keyword list, ad copy, and bid strategy.

3

Launch & Monitor

Campaigns go live within 24–48 hours. We monitor daily for the first two weeks to catch anything that needs adjustment before the budget scales.

4

Optimize Monthly

Monthly review of cost per lead, close rate, and seasonal trends. Budget and targeting adjusted to maximize ROI every month.

FAQ

Questions About Lead Generation

What budget do I need to get started?
We recommend a minimum monthly ad spend of $500–$1,000 for meaningful volume in most markets. Competitive markets (larger metros) may need $1,500+. We'll give you a specific recommendation for your area on the strategy call.
Is the ad spend separate from your management fee?
Yes. The ad budget goes directly to Google — we never mark it up. Our management fee covers campaign strategy, build, optimization, and reporting. You'll always know exactly how much is going to Google and how much to us.
How quickly will I start getting leads?
LSA leads can start coming in within 24–48 hours of launch. Search Ads typically take 1–2 weeks to optimize fully, but you'll see activity from day one. Most clients see consistent lead flow within the first 30 days.
Can I pause campaigns during my busy season when I'm booked out?
Yes. You can pause, reduce, or ramp campaigns at any time. We recommend pausing LSAs when you're booked out rather than ignoring leads — it protects your Google Guarantee score.
Other Services

Lead Gen Works Best With These